Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Do you know how much is more than 40,000 lb./in. of energy? We didn’t either, but the government is forcing us to learn stuff like that. Have a look at our cutaway diagram, and trust us when we say out bumper will even take the strain of a jack. Then you’ll love how well it works.

It’s time to call General Motors, maker of Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac.

Photo credit: GM via Motor Trend January 1973 via Sensei Alan


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