Ever since Colin Chapman came up with the idea of selling a race car chassis as advertising space in 1968, race cars have looked like dense mobile billboards. When a modern F1 team cannot sell on-car sponsorship, the result is both amusing and sad.

The livery is the work of the German automotive concept designer Daniel Simon, who did the vehicles in Tron: Legacy. The wing in front of the sidepod carries his name. Click through the gallery to see where the fake ads have been placed.