Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy.

The glasses are constructed out of a variety of materials including leather and titanium. They will be available later this month with prices in the low-$300s.[Trendsnow]