Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Are you the sort of driver who can tell the difference between Pontiac’s Tempest Le Mans and the high-priced jobs? We didn’t think so. You’re more likely the sort of driver who gets blown away by features such as a 260 horsepower V-8 motor, self-adjusting brakes, an optional tach and the all important Wide-Track under the floor. Above all it doesn’t have is a big fat price tag. Because you look like the sort of driver who cares about that.

Call Pontiac soon, because by next year, who knows what Ford comes up with!

Photo: GM via The Auto Historian