Mustang For Men: The Essence Of

metro sexyback ads/promotions estee lauder retrosexual ford marketing mustang

By Ray Wert May 8, 2007 9:30 AM

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Mustang For Men: The Essence Of “Retrosexual” Gearheads

Estée Lauder and Ford have joined forces to bring a new men's fragrance to the market, which will be simply called Mustang. The new FoMoCo scent is meant

"...to appeal to 'retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand. The scent...is characterized as a 'rugged oriental.' It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli."

Because nothing says "not metrosexual" like the smell of lavender, ginger and patchouli. The fragrance will be mass-marketed starting in July in Sears, JC Penney and Kohl's Department Stores. But if JC's too high-brow for all you people who want to use a cologne named after a car, you'll be able to find it a month later in Wal-Mart, CVS and Target. We'd like to make some more jokes, but umm...well...sometimes it's just way too easy. [Hat tip to Frank!] – Ray Wert

Mustang for Men by Estée Lauder Cos. & Ford Motor Co. [All Women's Talk]

Related:
Mmm...Nascar Tastes Like Pork! [internal]

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