The big name fight over "Q4" and "Q2" between Audi and Fiat Chrysler continues, and for now it looks like Fiat is the winner. Audi is set to launch a new midsize crossover SUV in 2017, and they've resigned themselves to calling it the TTQ, according to a new report.

They should have called it the Audi LOL because that's definitely what I'm doing right now.

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As has been previously reported, Audi wants to lock down Q1 through Q9 for their SUV range, but Alfa Romeo and Maserati hold the Q2 and Q4 trademarks; the latter is used to denote all-wheel drive on some models.

Car's Georg Kacher reports that the spat has caused Audi to reposition this new SUV not as a Q4 but as a spinoff of the TT model, which they've been wanting to turn into its own sub-brand or line anyway for a while, hence all the TT concepts we've seen lately. It is expected to launch in 2017. From Car:

'We have no choice but to make a virtue out of necessity,' explains a senior manager from Ingolstadt. 'By taking the TTQ route, we avoid the confrontation with Fiat, we don't overcrowd the Q corral, and we add a fresh twist to the TT theme.'

Likely this SUV will take cues from the TT Offroad Concept, pictured above, which I actually think is a decent-looking design. It's better in person, trust me.

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Speaking of those other concepts, Kacher reports that the TT Allroad Shooting Brake and five-door TT Sportback are not happening. Neither were deemed practical enough for production.

That's a bit of a bummer. I liked both of them. Then again, Audi, when you try and take the proportions of a small two-door coupe and apply them to a hatchback or sedan, why are you surprised that they lose some practicality?