Dodge is sponsoring Mötley Crüe's 'Final Tour' before their retirement, which is appropriate since both the band and the cars have overstayed their welcome after enduring one too many facelifts.
The members of Mötley Crüe are all above fifty by now, and the people who are interested in a Hemi Challenger or a Charger R/T also have significantly less hair today than Vince Neil back in 1983.
Anyway, to celebrate this constellation, Dodge is giving away the 'ultimate Mötley Crüe VIP experience, autographed guitars, concert tickets and more' during the tour. If it were the eighties, 'more' would mean hookers of course, but don't get your hopes up.
Personally, I think the Challenger is fat, Hemi or not, and if I wanna have a good time and some crazy hairdos from the same era, I'm with the Prince of Darkness all the way.