This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:30 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?
1st Gear: The Van Damme Effect
Will one amazing Jean Claude Van Damme ad save Volvo Trucks? No, but it doesn't seem to hurt.