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Luxury customization company Alexander Amosu will be offering a diamond-studded Bentley key fob for car owners who haven't made it clear enough to everyone they're more important than you are. The key will include 101 diamonds, totalling 1.09 carats, set along the wings of the Bentley logo. The F color, VS1 clarity diamonds — which will mean something to anyone who just bought an engagement ring are priced at a rather reasonable $8,000. Our sources tell us Amosu next plans to build a fob for Volkswagen on the same fob-chassis with an entire host of special features at a lower cost than the Bentley version, just without the diamonds. We expect it to be killed shortly thereafter from poor sales due to nobody wanting a luxury key fob with a VW logo. [Amosu via Born Rich] More »
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It's been 60 years of Lotus, and in that time the British cottage automaker has produced a bevy of light, tossable cars that capture the essence of spirited driving. For that reason, we'll give them a bit of a break with their Diamond Lotus Europa. That's right, this is a fully-loaded Europa with leather stripped off the most aristocratic cows in England...and diamonds. Oh the diamonds. The gear knob, steering wheel and other surfaces feature jewels set in cool matte black metal (they call it "matt" black in the press release). The best touch is the rev counter and speed dial that each include diamonds highlighted by hidden LED lights. The car is valued at more than $250,000, but we imagine this one isn't going up for sale anytime soon. Press release below the jump. More »
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