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You know a meme has reached its defining moment when it transcends itself. Like a jukebox hero with stars in his eyes, these Pakistani Dekotora have reached for the mic of fate and while displaying mastery of the material, achieved their own awesome spin. These trucks are a result of nearly the same phenomenon which spawned the Japanese Dekotora: single guys, driving trucks, with nothing else to spend their money on. More »
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Photographer Masaru Tatsuki has done the world a great service and captured the majesty that is Dekotora in a book for all to own. In an interview with PingMag, Masura recalls how he spent nearly ten years living amongst the Dekotora truckers, getting ensconced in their culture, understanding their passions. It was after gaining this understanding that he could dedicate the culture, not just the trucks, to film. The result is a tribute to the art called Decotora. Transliteration differences aside, we're leering in the direction of Amazon US since they don't seem to be stocking this at the moment. More »
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