Dear Car Designers: Badges Are Always Better In ColorZac Estrada4/21/13 2:00pmFiled to: Car DesignBuick RivieraRants751EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkWe know Americans, as a marketing demographic, like chrome. There’s nothing wrong with a little chrome here and there, it makes stuff brighter. But all over your wheels? No. All over the badges on your car? Well, at least it’s better than gold.One look at the new Buick Riviera Concept shows GM still remembers Buick’s history and has an interest in rehashing it, at least in China. I, for one, welcome a production version of a new Riviera. Hell, even if it’s a rebadged Opel Cascada.