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Ford has announced a new feature available on many 2010 models called "My Key," consisting of a programmable computer chip imbedded in the key that limits vehicle speed to 80 MPH. Designed for parents of teen drivers, the My Key system will also limit the stereo volume settings and sound a constant chime if seat belts are not fastened; a chime can also be programmed to sound if the car exceeds 45, 55 or 65 MPH. So how is Ford countering the predictable teen driver PR backlash? By telling kids that the My Key system might get them behind the wheel more often. More »
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