"It is indeed interesting how the car manufacturers are increasingly involve companies/brands from other industries into their marketing and communication initiatives, especially at auto shows.
You might find the following examples of car manufacturers co-operating with other industries interesting as well:
Exclusively for men… car manufacturers & watch-makers join forces![www.mesh-box.com]
Car manufacturers' effective flirt with fashion brands[www.mesh-box.com]
German women's magazine BRIGITTE at the International Motor Show Cars[www.mesh-box.com]
Apple partners with Audi… and BMW![www.mesh-box.com]"
AngelaHG commented on Play With It: Top Seven Examples Of Automaker-Video Game Industry Love-Making In New York
http://jalopnik.com/370782/