If you don't follow the news in Europe, you may not know that the Old World is embroiled in a scandal where a growing amount of beef has been found to contain horsemeat in it. Never ones to eschew clever and edgy advertising, Mini has something to say about it too, and it's great.
This ad for the John Cooper Works Roadster has appeared in print publications in the UK and was highlighted by Buzzfeed recently. Awesome ad, Mini. And if anyone finds it offensive, they probably weren't in the market for a Mini Cooper anyway.
Hat tip to mark copyranter!