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		<title><![CDATA[Jalopnik: Clarity]]></title>
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			<title><![CDATA[Jalopnik: Clarity]]></title>
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			<title><![CDATA[Honda Looks To Follow GM By Fueling Hydrogen Hopes With Hollywood Hype]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Honda Looks To Follow GM By Fueling Hydrogen Hopes With Hollywood Hype" href="http://jalopnik.com/alternative-energy/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">alternativeenergy</span></a></div -->					<div><a title="Click here to read Honda Looks To Follow GM By Fueling Hydrogen Hopes With Hollywood Hype" href="http://jalopnik.com/396608/honda-looks-to-follow-gm-by-fueling-hydrogen-hopes-with-hollywood-hype" class="pp_image">
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				Honda's hoping to snag some love from the Hollywood hype machine for their new green machine, the hydrogen fuel-cell-powered <a href="http://jalopnik.com/cars/first-drive/preview-jalopnik-drives-the-honda-fcx-clarity-323961.php">FCX Clarity</a>. Honda's producing 200 of the fuel cell vehicles for distribution to celebrities and other Hollywood luminaries to build buzz for the 73 MPG technological wonder. True, these drivers may not need the fuel efficiency as they drive around with their poodles to pick up their grande skim latte, but whatever, they're influential. Wait a second &mdash; why does this sound so similar?				<a href="http://jalopnik.com/396608/honda-looks-to-follow-gm-by-fueling-hydrogen-hopes-with-hollywood-hype" title="Click here to read more about Honda Looks To Follow GM By Fueling Hydrogen Hopes With Hollywood Hype">More&nbsp;&raquo;</a>
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			<category><![CDATA[Alternative Energy]]></category>
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			<pubDate><![CDATA[Thu, 19 Jun 2008 18:00:00 EDT]]></pubDate>
			<dc:creator><![CDATA[Matt Hardigree]]></dc:creator>
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			<title><![CDATA[What's So Puzzling About The Honda FCX Clarity?]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read What's So Puzzling About The Honda FCX Clarity?" href="http://jalopnik.com/ad-watch/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">adwatch</span></a></div -->					<div><a title="Click here to read What's So Puzzling About The Honda FCX Clarity?" href="http://jalopnik.com/354401/whats-so-puzzling-about-the-honda-fcx-clarity" class="pp_image">
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				Pardon me for being baffled, but something about this latest <a href="http://jalopnik.com/cars/first-drive/preview-jalopnik-drives-the-honda-fcx-clarity-323961.php">Honda FCX Clarity</a> ad has me a little puzzled. Rubik's Cubes, geometric puzzles, traditional puzzles, Rube Goldberg machines and a hydrogen-powered Honda? I'll spoil the ending for you: I guess it's all about "solving problems," but until I can stick a garden hose into my car and drive across the state of Texas, Honda isn't solving any problem but confusing the hell out of me with artsy commercials. [<a href="http://www.youtube.com/watch?v=3YrSpfgFhZs">YouTube</a>]				<a href="http://jalopnik.com/354401/whats-so-puzzling-about-the-honda-fcx-clarity" title="Click here to read more about What's So Puzzling About The Honda FCX Clarity?">More&nbsp;&raquo;</a>
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			<category><![CDATA[Ad Watch]]></category>
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			<pubDate><![CDATA[Fri, 08 Feb 2008 15:45:00 EST]]></pubDate>
			<dc:creator><![CDATA[Travis Hudson]]></dc:creator>
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			<title><![CDATA[Commenter of the Day: Soichiro Honda Edition]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Commenter of the Day: Soichiro Honda Edition" href="http://jalopnik.com/commenter-of-the-day/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">commenteroftheday</span></a></div -->					<div><a title="Click here to read Commenter of the Day: Soichiro Honda Edition" href="http://jalopnik.com/329919/commenter-of-the-day-soichiro-honda-edition" class="pp_image">
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				A funny thing happened at the <a href="http://jalopnik.com/cars/la-auto-show/">LA Auto Show</a>. I ran into a bunch of folks from various OEMs that had spent the last few months in Washington DC lobbying against higher CAFE standards. The lone exception was Honda. Yeah, they had people <s>bribing</s> lobbying Congress, but the Honda folks were asking for <em>higher</em> CAFE standards. And sure, Honda is poised to benefit big time from a 35 mpg corporate average. Even including Acura they have no rear-wheel drive vehicles (though a new NSX would change that... <em>Update</em>: and I totally forgot about the S2000). Plus they got the Fit, hybrids, new clean-diesel technology and of course the hydrogen powered <a href="http://jalopnik.com/cars/first-drive/honda-fcx-clarity-324064.php">Clarity</a>. Mr. Honda was fond of saying that an engineer is lucky when he encounters a problem, because he then gets to solve it. As such, we present today's winning Commenter. 				<a href="http://jalopnik.com/329919/commenter-of-the-day-soichiro-honda-edition" title="Click here to read more about Commenter of the Day: Soichiro Honda Edition">More&nbsp;&raquo;</a>
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			<pubDate><![CDATA[Tue, 04 Dec 2007 17:45:00 EST]]></pubDate>
			<dc:creator><![CDATA[Jonny Lieberman]]></dc:creator>
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			<title><![CDATA[Farago and Loverman Talk Thermal Butt Sensors]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Farago and Loverman Talk Thermal Butt Sensors" href="http://jalopnik.com/podcasts/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">podcasts</span></a></div -->					<div><a title="Click here to read Farago and Loverman Talk Thermal Butt Sensors" href="http://jalopnik.com/325543/farago-and-loverman-talk-thermal-butt-sensors" class="pp_image">
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				OK, actually we talked about the new Honda FCX Clarity. I called Farago because I had absolutely swallowed the Clarity Kool Aid. [<em>Like we didn't already know that. &mdash; Ed.</em>] The weekend after <a href="http://jalopnik.com/cars/first-drive/honda-fcx-clarity-324064.php">driving the Clarity</a> I wound up at a bunch of pre-Turkey Day parties. Old friends kept asking me what I'd been up to and telling me they got engaged, while like a recent UFO abductee I could only repeat, "I've driven... <em>THE FUTURE</em>!!" I needed a straighting. I knew my only hope would be to speak with the world's most hard-edged curmudgeon, the doubting Thomas who doubts Thomas, both  the Devil's advocate <em>and</em> interior decorator, my mentor, Robert Farago. The result? "Needs a thermal butt sensor." <a href="http://www.thetruthaboutcars.com/podcasts/hondas-clarity-fuels-hydrogen-hype/">Have a listen</a>.  				<a href="http://jalopnik.com/325543/farago-and-loverman-talk-thermal-butt-sensors" title="Click here to read more about Farago and Loverman Talk Thermal Butt Sensors">More&nbsp;&raquo;</a>
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			<pubDate><![CDATA[Wed, 21 Nov 2007 16:00:00 EST]]></pubDate>
			<dc:creator><![CDATA[Jonny Lieberman]]></dc:creator>
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			<title><![CDATA[Honda FCX Clarity]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Honda FCX Clarity" href="http://jalopnik.com/first-drive/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">firstdrive</span></a></div -->					<div><a title="Click here to read Honda FCX Clarity" href="http://jalopnik.com/324064/honda-fcx-clarity" class="pp_image">
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				The most remarkable thing about driving Honda's FCX Clarity prototype isn't how it emits nothing but water, its torquey, 13,500 rpm electric motor, the hydrogen equivalent of 68 miles per gallon or the perverse pleasure that goes with driving a multimillion-dollar automobile. It's the air-conditioned seats. Notice I said <em>driving</em>, because other than the whirring buzz of the motor, the Clarity goes, brakes and turns just like any other car. I had to keep reminding myself I was indeed behind the wheel of a hydrogen fuel-cell powered feat of engineering. Frankly, the Clarity feels like a slightly larger Accord. Again, Honda's latest FCX uses no gasoline whatsoever and behaves just like &mdash; no, make that <em>exactly</em> like &mdash; a regular car. And those AC seats? They have built-in fans to blow thermoelectrically cooled air, so no ozone-killing chlorofluorocarbons are needed to chill your fat butt. Pretty neat.<br  /><br  />				<a href="http://jalopnik.com/324064/honda-fcx-clarity" title="Click here to read more about Honda FCX Clarity">More&nbsp;&raquo;</a>
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			<pubDate><![CDATA[Mon, 19 Nov 2007 13:00:00 EST]]></pubDate>
			<dc:creator><![CDATA[Jonny Lieberman]]></dc:creator>
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			<title><![CDATA[Preview: Jalopnik Drives the Honda FCX Clarity]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Preview: Jalopnik Drives the Honda FCX Clarity" href="http://jalopnik.com/first-drive/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">firstdrive</span></a></div -->					<div><a title="Click here to read Preview: Jalopnik Drives the Honda FCX Clarity" href="http://jalopnik.com/323961/preview-jalopnik-drives-the-honda-fcx-clarity" class="pp_image">
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				<span style="float: left; margin-right: 10px; margin-top: 7px;">  </span>You're looking at Honda's new hydrogen fuel cell powered <a href="http://jalopnik.com/cars/la-auto-show/la-auto-show-honda-fcx-clarity-322586.php">FCX Clarity</a> parked in front of the Malibu Presbyterian Church that was destroyed in the recent fires. As the Clarity emits water and achieves the gasoline consumption equivalent of 68 mpg, we thought it only fitting to shoot it parked in front of one of Global Warming's victims. The Clarity, of course, is supposed to help with all that &mdash; although we're still not real clear on the clarity of the environmental benefits of hydrogen created using currently readily available sources. But Honda claims they're working on that &mdash; and hey, it'll reduce your home's overall <a href="http://jalopnik.com/cars/alternative-energy/the-best-way-to-refuel-your-fcx-clarity-323444.php">power bills</a>. Oh yeah, almost forgot. Honda tossed us the keys to their multi-million dollar pre-production baby (<em>LA Times</em> Pulitzer Prize-winning auto critic Dan Neil claims it's worth "like $10,000,000 or more") and let us cruise from Santa Monica through the toasted canyons of Malibu. Full review coming this Monday. 				<a href="http://jalopnik.com/323961/preview-jalopnik-drives-the-honda-fcx-clarity" title="Click here to read more about Preview: Jalopnik Drives the Honda FCX Clarity">More&nbsp;&raquo;</a>
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			<pubDate><![CDATA[Fri, 16 Nov 2007 22:45:00 EST]]></pubDate>
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