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The Detroit News is reporting that GM is considering absorbing Chrysler under a takeover deal, then phasing the automaker out of existence. Similar to the Chrysler takeover of AMC in 1987, GM would eliminate overlapping models, integrate its own parts and engineering into the remainder and likely dump the Chrysler and Dodge brands. Analysts predict that GM would keep the Jeep brand as well as Chrysler's minivan models, adding them to its own product lines. If such a scenario were to occur, GM would gain Chrysler's roughly $11 billion in cash and remove a competitor who now accounts for approximately 1.5 million units per year. But is GM willing to risk the enormous political and economic pitfalls that would surely follow? More »
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