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1st Gear: Well That's A Good Way To Get Noticed
Consumer Reports has a pretty good press operation, having made what they say relevant and interesting beyond a group of people who are paid to make it seem like they're relevant and interesting (see the North American Car & Truck Of The Year for a great example of a feedback loop of self importance).
CR says that Toyota's decision to issue service campaigns and warranty extensions of 2007-2011 Camry Hybrids with power brake defects wasn't enough.