Building on the success of their Super Bowl ad, Fiat's brought back Romanian model Catrinel Menghia to for three new Abarth-flavored ads.

The first is called "Winning," where Menghia returns to slapping mild-mannered men, this time over a race, saying "Facciamo un giro?" (Shall we have a go?), and "Chi ti credi ti essere?" (Who do you think you are?).

None of these ads are as clever as the first slap-filled ad ("Seduction"), but they don't really have to be. I'm no Peggy Olson, but I can tell that if you put a hot foreign model next to a hot foreign car, that car is going to become a lust object.

Click through our slideshow of Fiat ads up top to see the other two.