• detroit auto show

    2010 Toyota Prius Is Worst Managed Teaser Campaign Ever, New Unofficial Pics Emerge

    There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid.

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    7:00 PM on Wed Nov 19 2008
    By Ben Wojdyla
    1,946 views, 20 comments

    Most discussed vwminispeedster is actively searching for a $500 Citroen: and I thought the Mustang teaser campaign was the worst ever. I am so sick of that damn car and more »

  • 2010 toyota prius

    2010 Toyota Prius US Production Could Be Delayed

    Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon.

    [LA Times]

    10:00 AM on Tue Nov 18 2008
    By Ben Wojdyla
    819 views, 30 comments

    Most discussed jduffy13: Okay, riddle me this: Are gas prices going to go higher or lower? Let's see, the alleged big 3 bet that they more »

  • detroit auto show

    Toyota Unveils New Prius Micro-Site

    We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show, meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly unable to determine the number of days from now until the Detroit Auto Show this may be a helpful tool. Although we kind of expect that isn't so much an issue with Jalopnik readers.

    [2010 Toyota Prius Microsite]

    12:30 PM on Wed Nov 12 2008
    By Matt Hardigree
    977 views, 9 comments

    Most discussed layabout: It's the very idea of the upcoming lighter coupe that will cause interest. I know it sounds dull,well it is,but more »

  • sema

    Tunerized SEMA Prius Makes Us Weep For Humanity

    There's no good excuse for this customized Toyota Prius muddying up the floor at SEMA, and we couldn't love hating it more. Why the engine-turned light covers? The scissor doors? The triple-blade-razor inspired hood? We're not even going to get going on the paint job choice, interior fit-and-finish and those glorious wheels. Get that new Toyota Prius out ASAP — it can't possibly look this bad when it goes under the knife. We're experiencing a serious case of schadenSEMA with this one.

    3:20 PM on Tue Nov 4 2008
    By Ben Wojdyla
    2,251 views, 49 comments

    Most discussed The Name's Ash78, Housewares: That is an abomination. Nothing I've ever seen on Jalop has made my head hurt quite like this. more »

  • 2010 toyota prius

    2010 Toyota Prius, Venza Spotted On 405

    Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the Prius. Keep in mind, we've already seen complete pictures of the new Prius, and ToMoCo has been pummeling us with coma-inducing teaser shots, so these are really just a study in purpose-free camouflage.


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    Spy Photos

    3:20 PM on Mon Oct 27 2008
    By Ben Wojdyla
    1,736 views, 21 comments

    Most discussed jarque: I'm pretty sure the Venza was designed by a guy named Hugh Jass. more »

  • 2010 toyota prius

    New Toyota Prius Teaser Solves Mystery Of The Disappearing Adjustable Seat

    Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car. But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with the seats? Prius seats have until now lacked proper adjustments, something a technologically forward-leaning car like the Prius should be expected to have. We'll be sure to sit in them at the Detroit Auto Show in January and tell you what we think.

    [PriusChat]
    Spy Photos

    1:30 PM on Mon Oct 27 2008
    By Matt Hardigree
    1,844 views, 33 comments

    Most discussed damnelantra™: who the hell is taking these photos? jesus, michael j fox could take clearer and more compositionally in-tune photos then these. more »

  • 2010 toyota prius

    New Toyota Prius Teaser Campaign Continues With A Head Scratcher

    Even though we've already seen the 2010 Toyota Prius, the marketing march of extreme closeup teasers continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL 9000. In any case it's got a big fish-eye lens and it's watching something, possibly silently judging it. We do know it's for a feature not currently available on the Prius — so that rules out a backup sensor. We'll be seeing this and everything else still secret about the next Prius when it makes it's official debut at the Detroit Auto Show in January. Until then, bask in the warm gaze of its potentially terrifying sentience.

    [via PriusChat]
    Spy Photos

    2:00 PM on Mon Oct 20 2008
    By Ben Wojdyla
    1,961 views, 45 comments

    Most discussed FightingChance: "Open the rear hatch Prius." "I can't do that Dave." more »

  • 2010 toyota prius

    New Toyota Prius Teaser Drops...After We've Seen The Whole Car

    A new teaser photo of the 2010 Toyota Prius has shown up, a bit late to the party. Don't they know we saw confirmed photos of the full car earlier today? Oh well, at least the photo shows something we haven't seen yet, the dome lights. Brilliant. Guess it's still not as lame as that last teaser.


    [via priuschat]

    2:55 PM on Thu Oct 16 2008
    By Mark Arnold
    3,279 views, 25 comments

    Most discussed FightingChance: The mystery of the two very obviously different headlight lenses continues. I believe the close up shot, the full profile shot more »

  • 2010 toyota prius

    2010 Toyota Prius Versus Old Toyota Prius

    It turns out those photos we thought could be the 2010 Toyota Prius are the new Prius, as we were the first to confirm. Now that we know, mostly, what it looks like, we thought we'd take the first chance to compare the two vehicles to see what the designers were thinking. Overall, our impression is that they've certainly moved it in a more aggressive and distinct direction. A full comparison below the jump. More »
    Feature

    12:00 PM on Thu Oct 16 2008
    By Matt Hardigree
    11,144 views, 43 comments

    Most discussed WheatKing: Soooo.. yeah. it's ugly.. When is toyota gonna drop this drivetrain into something thats more .. um... normal? Is Chrysler and Ford more »

  • 2010 toyota prius

    This IS The New Toyota Prius

    UPDATE: We sat down with Toyota PR this morning, showed them the pictures and they've confirmed that yes, this is the new 2010 Toyota Prius set to be revealed officially at the Detroit Auto Show in January. And yeah, that's all they're willing to tell us at this time.
    Someone over at PriusChat dropped images of what appears to be the next generation Prius or at least a really fantastic photochop of what the new Prius mule looks like. Toyota has no comment on the image according to PriusChat, which is something that we're going to have to weigh. What do you all think? Is this the next generation 2010 Prius that we've all been waiting to see after seeing the really underwhelming teasers of the new Prius?

    [Source: PriusChat]
    Spy Photos

    7:30 AM on Thu Oct 16 2008
    By Matt Hardigree
    44,867 views, 125 comments

    Most discussed Deartháir: I think we're all overlooking the most crucial aspect of this article. There's a PriusChat board? Like... seriously, there are enough more »