Toyota Motor berhoncho Katsuaki Watanabe has decreed that the company would like to halve the development and production cost differences between hybrids and conventional cars by half like, ASAP; declaring, "We would like to lower overall costs for hybrid cars so that more people can afford them." We get the feeling lately that many Americans would like that as well right about now, Katsuaki. We surely, surely do. Having sold 367,000 Prii worldwide, the Japanese market monster is hoping to clear the million-hybrid mark within five years.

Toyota's Watanabe Seeks To Cut Premium On Hybrid Cars [Forbes]

Related:
Lexus to Introduce Europe to 450h Hybrid in Frankfurt [Internal]

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