Ad Watch: Bold And The Beautiful — Ford's Like, Totally All About Kelly Clarkson

We are so totally obsessin' on the whole Bold Moves advertising campaign Ford started on American Idol — and that makes sense to us, cause American Idol is totally all about the like, big and bold moves. We mean, it's so like, ground-breaking and stuff. We can't even imagine that like, anyone could ever want to watch anything else. Especially with like, Kelly Clarkson singing and stuff for Ford — she's like totally hawt in that Mustang and she's so old school from season one! We mean, that's such a bold move for Ford to use her to like, highlight the choices people make every day about how to live their lives and stuff. And like, we know you've already seen the tv ad — that's totally obvs, right? We mean of course you were watching it last night, right? Oh you tivo-ed it? Well, guess what? Like, we've got the ad here and the print ads and stuff are below and like, the lyrics to her song from the ad are below the jump. So bitchin', right? More »

Ford Decides It's Time To Find Out What Happens When It Gets Real - With A Reality Show

First it was Kelly Clarkson — now Ford's getting even Pop-ier — they've decided to get into the reality show craze. Their ad agency, J. Walter Thompson, is shopping around a teaser for a reality show aligned with their new "Bold Moves" strategy. All of this can come to no good, we tell ya — unless they're gonna drop a Ford Explorer into an obstacle course against other SUV's in a rally-type survival-of-the-fittest. Cause then that'd be cool. More »

Kelly Clarkson's Bold Marketing Message For Ford

FoMoCo's looking to change their tune, and using Kelly Clarkson of American Idol to do it. It appears Ford's gonna be ditching the slogan "Built for the Road Ahead" after it just hit it's one year birthday. The plan, according to "insiders", is to move to the slogan of "Bold Moves." It certainly is a "Bold Move" for Ford, but it makes sense to align the external slogan with their own internal marketing of "Red, White and Bold." That message was designed to spur internal innovation — one would hope "Bold Move" is able to spur external innovation. You know, like buying Ford products, maybe. More »