Blogging The Auto Bloggers: With Wiley Gone Like A Coyote, What Will Become Of GM's Blog Empire?

All the attention from the quote on blogging in the Detroit News yesterday must have gotten to Mike Wiley, GM's Director of New Media — word is, he's departing the General, mommy-blogging wifey and kids in tow, and leaving the wilds of Toledo, Ohio to work for big-time PR firm Edelman in Chicago. So that's interesting — where does that leave the General's two misbegotten blog step-children, the FYI and FastLane blogs? More »

GM's FastLane Blog, We Knew You Well?

Has anyone been over to GM's FastLane blog recently? Yeah, we haven't either. So we took a quick little jog over there today and lo' an' behold — it looks like Maximum Bob Lutz hasn't been either — the last posts were podcasts from June 27th and 28th . So that's 15 days since the last post, and there was a nine day gap since the ones before that. We feel like they're like kids on MySpace, and just losing interest in their blog. Anyone know what Maximum Bob's been up to recently? Just as importantly — what's going on in the FastLane? More »

FYI: GM's Expansive Blog Empire

GM's added a new site to their growing blog-empire. The new site, FYI, joins the Fastlane blog and the now-defunct Smallblock blog. Rather than do it ourselves, we'll let Mike Wiley, GM's Director of New Media, describe why this new entry into the blogosphere is necessary — then just for fun, find out how we've translated his "PR-speak" after the jump: More »