Since this is a new ad agency we're sort of surprised this follows essentially the same trite pattern they use in the My Name Is Ram commercial. You know, mixing images and video of the car with inspirational pictures and video. And the imagery they chose? Mikhail Gorbachev, Lech Walesa, a Trabant, a painting of Nelson Mandela and the Chrysler 300 mowing down a flock of doves. Seriously — talk about a mixed metaphor.

AdAge tells us Fiat Chrysler Group's Olivier Francois, the president-CEO of the Chrysler vehicle brand, tapped Armando Testa, his ad agency for Italian Lancia, to warm up a leftover Lancia commercial for the U.S. market.

Hmm, somehow we've got to believe hiring an Italian agency for the work may not sit well with American taxpayers, who bailed out Chrysler earlier this year with billions of dollars in loans. And this while several hundred staffers of Chrysler Group's longtime ad agency, BBDO Detroit, will be out of work at the end of January when the contract expires.

But back to the spot itself. It's a mish-mash of images that have nothing to do with the Chrylser 300C. All this does is continue to beg the question: Why the hell is Chrysler still alive and why did the American taxpayer help keep it alive?

Also, is that a European license plate? Make that a "what the fuck" times two.

[AdAge]

And then right next to the great big '69 Mercury coupe is a great big Chrysler coupe. Both cars came from the factory with monstrous big-block V8s- a 360-horse 429 for the Marauder and a 350-horse 440 for the 300. What's wrong with the world, when a pair of over-the-top, single-digit-gas-mileage, two-ton two-doors can survive through all the oil crises and recessions and only now land in the Crusher's waiting room? It gets worse; this is one of the now-defunct NorCal Pick Your Part yards, which means we can assume both these cars have now been rendered into China-bound scrap metal by now.

After a strong showing from the upscale new 2011 Jeep Grand Cherokee, it seems Chrysler may have finally stopped sticking Fischer Price interiors into their $30k+ vehicles and started using real materials. Gone are the days of gashing yourself on a seam-welded grab handle or smacking your not-so-funny bone on a rock solid armrest — or so we hope.

It's clear the interior isn't quite as advanced as what's found in the Chrylser 200C Concept, but it appears to take on the concept's philosophy of an MMI-centered layout.

[Cars.com]

This 1963 Chrysler 300 ad (go here if the ad disappears) belongs in the second category. It appears to be referring to the $595 Chrysler in this ad, and the differing writing style makes us suspect that the authors may not know each other. No matter, because we think this tirade deserves a Best Of Craigslist vote regardless of author. And, hey, note the LeMons-grade asking price for that big-block Mopar- you could never in a million years totally win the race with that beast. Thanks to Oskimba for the tip!

I believe the car originally belonged to my Aunt Betsy, who was born in Wisconsin in 1931, and later migrated to California in 1954, while engaged to my Uncle Talbert.
She had a Tabby cat named Blinky, who died in the spring of 57. Blinky had 6 kittens in 1955, all of whom she regrettably gave away at a fair in Modesto. The cats where never seen or heard from again. Betsy left Modesto in 1963, approximately at the time she allegedly helped purchase the car for her lover, Benson, whom Talbert was unaware of. Unbeknownst to Betsy at that period, a second Tabby cat, also named Blinky, gave birth to 8 kittens, who had made a home in the Chrysler, while it was parked in the garage of Bensons home, hidden from Uncle Talbert. Talbert took ill in 1966, quite suspiciously I was informed, and he later expired from the odd illness in 1967. Meanwhile the Chryslers interior had been moderately tattered from the matured cats, 3 of whom had made the car their permanent home.
Betsy and Benson seperated ways in 1971, and Betsy took the Chrysler, and the two remaining cats, Philby and Jessup, with her to Berkeley. It was then that Betsy unfortunately became addicted to pain-killers, and the Chrysler
was parked in a storage facility in Oakland for several years. Although Philby loyally stayed with Betsy, Jessup disappeared. Philby passed away in 1984, and Betsy was devastated.
For reasons unknown, Betsy became obsessed with the 2 barrel carburetor of the Chrysler, and took it off the engine, and carried in her purse for the next 12 years. She eerily named the carburetor Jessup, after her beloved missing cat, and she was finally admitted to a rehabilitation center in 1996. The Chrysler was removed from storage in Oakland, and later transported to Talberts sisters home in Richmond. While packing Betsys household items for storage, her
nephew, Melvin, found the beloved carburetor in the refrigerator of Betsys home, and he had the carburetor rebuilt. It had been placed inside a plastic bowl, and submersed in a green gelatin.
Melvin applied for lien-custody of the Chrysler in 1998, and was denied the lien by the Department of Motor Vehicles.
At that point, the distressed nephew abandoned the efforts to claim the Chrysler, and the car remained in the garage in Richmond, until Talberts sister died in 2004. For some odd reason, Talberts sister had willed the Chrysler to the deceased cat, and the car was restored to Betsys ownership once again in 2006, as the ownershp had been declared invalid.
Betsy died in Dec. 2008, and at that time the car was given to Melvin, as he had wished, and Melvin then traded the car to me, in exchange for a 50/unit of 1/2 inch 4 ft by 8 ft cdx exterior grade roof plywood sheathing.

I certainly hope that clears up the confusion.

Love it or hate it, but you can't ignore this face. Like the nose of a space cruiser! Maybe Chrysler will retro-ize this look at some point.


And the taillights- wow! These cars didn't just look good; the 300s could get going pretty well, too. The standard engine was a 305-horsepower 383; if that wasn't enough, you could spring for the dual-quad 413 in the 300H, which gave you a mighty 380 horsepower... and if that wasn't enough, a 405-horse version was available. Sadly, you couldn't get a 4-speed from the factory, but dealers back then were generally willing to make such an option happen for those willing to pay.


The interior is very nice, although that can of starter fluid on the seat isn't a good sign.

The Car Connection is reporting:

"Chrysler's plans for its large 300/Charger sedans include a major makeover for the 2011 model year. But while Chrysler's new managers have been dropping hints about the future of the HEMI engine, there's not much they can do about the rear-drive layout of the big sedans."

"A switch to front-wheel drive could improve the fuel economy of the sedans, but reports to TCC say that there's no money set aside to make the switch to front-wheel drive."