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more about #boblutz more comments → Van Sarockin, rogue trebuchet: Dear Europe, We're so very sorry. We had no idea that letting him win that publicity 'race' could lead to this. Your embarrassed American Jalopnik c... more » vwminispeedster, pronounded Si-trow-in: Well done to the other "old guy" there, world renowned Brian Redman. I am surprised no one mentioned him until now. Wes, did you get to talk to him ... more » lilwillie: That was great. Was that www.thetruthabouthair.com that I saw flash across the screen? Good job Wes, you did great. I know I threw a lot of smack you... more » I was drivin' that Model A: Wait! That's not Ray!!! Hold up...Wes...Ray...both names have three letters...never mind. /needs to replenish the Breakfass Scotch© supply #lutzvs... more » Bumblebee: This whole event was so much win for everyone. It's like it magically slipped past the GM lawyers and was allowed to happen as intended. And Caddy's ... more » Van Sarockin, rogue trebuchet: Congratulations Wes, on doing your best in an inferior car. Looks like everyone got what they wanted. #lutzvssiler more » Rabbi Dave: for the love of god at the beginning of this video by Cadillac, Csaba says this was a race against LUTZ! Let it go already. Also who wears a race sui... more » stoke: Beating an octegenarian in a Cadillac around a racetrack is a laudable feat? That speaks volumes about the turnaround in Cadillac's brand focus over t... more » wojo-The Defective Psyience Detective:: I was a little disappointed that there wasn't a 300c SRT-8 or Taurus SHO out there. I know they wouldn't have beat the CTS-V, but it'd be interesting ... more » MyDragonLovesBruce - now with witty suffix!: Weird. They kinda spun it to make it look like Lutz didn't even drive. #lutzvssiler more » -
#industrynews
Bob Lutz is rewarded for besting us with chairmanship of Opel's board. [AutoNews]
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#jalopnikvsgm
Jalopnik Vs GM: The Official Video
Here's Cadillac's official video take on yesterday's Jalopnik Vs GM race. The real heroes here are the challengers who came out in their own vehicles and, in Michael Cooper's case, even outpaced the all-mighty CTS-V. -
#jalopnikvsgm
Kudos For Wes Siler Continue To Roll In
Even some of today's most august automotive journalists are well-wishing Wes Siler over his fabulous performance today in the Jalopnik vs. GM challenge. -
#jalopnikvsgm
Jalopnik Vs GM: Bob Beats Blog
It appears GM, even a just-emerged-from-bankruptcy GM, still has the power to beat a blogger. Our Wes Siler, in a $41,000 Mitsubishi EVO, has fallen to "Maximum" Bob Lutz driving a $60,000+ Cadillac CTS-V. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Round 2, How Wes Fared
The lap board's updated here at the Jalopnik Vs GM CTS-V Challenge and Wes did — well, about what we expected. Take a look at the lap board below.
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#jalopnikvsgm
Jalopnik Vs. GM: We Have Seen The Enemy, And He Is Bob
GM's "Maximum" Bob Lutz either mentally preparing himself or wondering where he left the car keys to his Cadillac CTS-V today at Monticello. The first shot of the Jalopnik Evo out on the track — below. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Monticello Chains Up CTS-V With A Chicane
Monticello Update: Siler said yesterday Bob Lutz's best bet with the CTS-V was to rip past Siler in Monticello's long straight. One slight problem with — Monticello's dropped a take-it-in-first-gear chicane to cleave that long straight in two. Advantage: Jalopnik. More » -
#jalopnikvsgm
Lutz Prepares For Certain Defeat Today
The players are prepping themselves for the Jalopnik Vs GM race today, including Csaba Csere — the independent third party tasked with making sure GM doesn't cheat. We hope those Caddy engineers are telling Lutz to brace for impact.
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#jalopnikvsgm
Cadillac CTS-V Vs Mitsubishi Lancer Evolution MR: By The Numbers
Here's the tale of the tape - how GM's Bob Lutz and his Cadillac CTS-V matches up to me in the Mitsubishi Lancer Evolution MR heading into tomorrow's Jalopnik Vs GM race at Monticello Motor Club. More » -
#jalopnikvsgm
Monticello Motor Club: A Turn-By-Turn Analysis
Think Monticello Motor Club and you think of the long back straight. But the rest of the track is tight and very technical, giving the Mitsubishi Evo X MR good odds against the CTS-V tomorrow. Here's how I can win. More » -
#jalopnikvsgm
GM's Lutz Responds To "Not Ready For Racing" Jaguar
GM's "Maximum" Bob Lutz opened up his maximum mouth this evening to tweak the rest of the luxury performance sedan universe in response to Jaguar dropping out of the Jalopnik Vs. GM "CTS-V Challenge" race set for Thursday. More » -
#jalopnikreviews
Skip Barber Teaches Us How To Beat Bob Lutz
If I beat Bob Lutz Thursday, most of the credit goes to Skip Barber and its Advanced Two Day Mazdaspeed Racing School. It transformed me from a safe-but-rusty track driver into one that's competitive and confident. Watch your ass, Bob. More » -
#jalopnikvsgm
Jalopnik Vs. GM: Bob Lutz In Training For Monticello
Only six days now before our own Wes Siler takes on Bob Lutz at Monticello Raceway, pitting a Jaguar XFR against the Cadillac CTS-V. Lutz's been training at Milford Proving Grounds for the race; Still won't stop the pending caning. More » -
#jalopnikvsgm
Even Edmunds approves of the Jalopnik Vs. GM Rumble-in-the-Monticello-jungle, noting 120 drivers have entered. [InsideLine]
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#jalopnikvsgm
Bob Lutz Fails To Scare Jalopnik On Local Detroit TV
GM's "Maximum Marketing" Bob Lutz thinks he can psych us out ahead of his race against our own Wes Siler with his talk of all his racing licenses he once had. Key word there being once had. [WDIV] -
#quoteoftheday
Bob Lutz—
On the topic of letting their latest products sell themselves, rather than crafting GM's image by talking up their corporate responsibility efforts. Lutz was speaking to journalists at a tepid pizza luncheon earlier today. -
#jalopnikvsgm
Jalopnik Vs. GM: It's On!
It's official. Jalopnik's Wes Siler will race GM's former vice-chairman Bob "Maximum Marketing" Lutz on October 29th at New York's Monticello Motor Club. Better news? You may be able to race Bob and Wes. May the best car win, bitches. More » -
#carculture
Eight Automotive Myths We Choose To Believe
Sometimes traditional beliefs run contrary to the facts. Most times it's beneficial to examine those beliefs and adjust to a new way of thinking. But sometimes ideas attain the status of myth for very good reasons. Here's eight of those. More » -
#overthebackfence
GM Still To Re-Badge Holden Commodore As U.S. Cop Car
GM CEO Fritz Henderson says the General's still looking to win a contract to supply re-badged Holden Commodores (formerly re-badged as the Pontiac G8 and once rumored to be re-badged as the Chevy Caprice) to US law enforcement agencies.
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#blogvsbob
GM's Lutz Getting Web-Chatty At 3 PM EST, Make Your Voice Heard!
Bob "Maximum Marketing" Lutz is holding a web-chat today at GMBlogs. Good. Because we're hearing rumors Bob may back out of our duel. Head over to GMBlogs and make Bob stick to his word. Update Below. More » -
#blogvsbob
Blog Vs Bob: GM's Lutz Neglects To Mention Duel On Today Show
GM's Bob "Maximum Marketing" Lutz took to the airwaves this morning to shill for the General's 60-day money-back guarantee. No mention was made of our agreed-upon duel. Gee, we hope the gravel-voiced plutocrat jet-pilot's not backing out. Is he... chicken? -
#silervsnature
New York Media Intelligentsia Thinks Jalopnik Is Un-American For Attacking GM's Lutz
According to the Manhattan media establishment, Jalopnik is un-American to challenge GM's Bob Lutz to a race against our own Wes Siler. What? The Manhattan mediaverse is rooting for GM? Wait, when did we land on Bizarro world? [Mediaite]
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#jalopnikvsgm
GM's Bob Lutz Challenges America To Duel, Jalopnik Accepts
GM's Bob "Maximum Marketing" Lutz today challenged any comers in an unmodified production sedan to a duel in a Cadillac CTS-V. We accepted, challenging him to race our own Wes Siler in an AMG C63. Lutz agreed. Two men enter... More » -
#adwatch
GM's Bob Lutz On Volt's $40K Price Tag, Getting "Pissed Off" At Toyota
AdAge reports GM's Bob "Maximum Marketing" Lutz pushed for the Chevy Volt after "...getting so pissed off...reading how the wonderful, far-sighted Toyota is the only one who understands technology." Also, he wanted to sell a $40,000 Chevy Cobalt. [AdAge] -
#adwatch
Mad Men: Bob Lutz "Craps All Over" GM Ad Campaigns, Flies To Caribbean
AdAge reports GM's Bob "Maximum Marketing" Lutz "crapped all over" ad campaigns earlier this month, then jetted off to the Caribbean for vacation, leaving ad shops behind quaking in their urine-soiled undergarments. Awesome, it's like an episode of Mad Men! More » -
#carpocalypse
"Maximum" Bob Lutz On G8: "It Seemed Like A Good Idea At The Time"
If you were curious who would win in the Bob Lutz vs. Fritz Henderson battle over the fate of the G8, wonder no more. Lutz is Fritz's bitch. See Maximum Bob eat crow on the Fastlane Blog below. More » -
#carpocalypse
GM's newly-re-employed "Maximum" Bob Lutz will be on CNBC at 4 PM EST. Watch it.
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#carpocalypse
GM’s Bob Lutz Reverses Retirement Decision, May Lead Global Marketing
According to Automotive News, GM's once-outgoing product czar's decided to stay on with the "New GM" as head of a newly-consolidated marketing and communications empire. Apparently, his Letterman interview was just that good. More » -
#jalopnikcaptioncontest
Caption This: F/A-18 Hornet Flyby Edition
A Navy F/A-18 Hornet buzzes past GM's Renaissance Center world headquarters last year on its way along the Detroit River to wow the thousands of spectators attending the Red Bull Air Race. More » -
#electriccars
No Chevys For Old Men: Lutz Vs. Letterman
After Tesla fan-boy Dave Letterman brought Tesla's Elon Musk on the Late Show and both of them ripped into GM, CBS called Letterman, saying, "Hey, jackass, don't you know GM advertises with us?" The result: outgoing product czar Bob Lutz brought the Chevy Volt to last night's show. Blow-by-blow below. More » -
#jalopnikreviews
Chevy Volt Mule: First Drive
Yesterday morning we finally hopped into a Chevy Volt mule with outgoing GM product czar Bob Lutz for a spin around the Warren Tech Center. What's it feel like? It's utterly unremarkable and appliance-like. More » -
#jalopnikgreen
Bob Lutz To Pimp Volt On David Letterman
An aviation enthusiast who sorta still works in the car industry is going to appear on David Letterman's Late Show next Wednesday to defend the love child he had with former boss Rick Wagoner. More » -
#lolcars
Ten Auto Industry Celebrity Look-A-Likes
Realizing some auto industry folks look just like other, more famous, folks, iMotor put together a list of ten auto industry insiders and their celebrity look-a-likes. Our five favorites below. More » -
#boblutz
An Official Offer Of Employment To Bob Lutz
We have an unabashed man-crush on consummate car-guy and all-around-legend, "Maximum" Bob Lutz. But that's not the only reason we're presenting him with this official offer of employment as a special contributor to Jalopnik. More » -
#industrynews
Lutz: Saturn Has Good Cars, Still Probably Dead
According to Automotive News, on-the-way-out "Maximum" Bob Lutz claims despite a bevy of "good cars," GM's Saturn brand's probably dead. Simultaneously, we're also hearing Saab talks have broken down. More » -
#boblutz
Bob Lutz To Retire At End Of 2009!
"Maximum" Bob Lutz, GM's VIce Chairman, small screen star and General fan-boy favorite, will transition to the role of "Senior Advisor" April 1st and retire at the end of 2009. We were one year off. More » -
#carpocalypsenow
CNBC: Lutz Calls Wagoner "Best. CEO. Ever."
On CNBC this morning, GM product czar "Maximum" Bob Lutz said GM CEO Rick Wagoner is "without doubt the best CEO I've ever worked for." Well, duh. Have you seen the other CEOs he's worked for? -
#boblutz
"Maximum" Bob Lutz Speaks Out On Colbert Report Interview
After GM product czar and vice-chairman, Bob Lutz, appeared on the Colbert Report the other night, he's decided to give his own take on his "non-outrageous" responses to Stephen Colbert's "outrageous" questions on topics like...global warming (or global toasting). He believes he and Colbert "connected." We don't know if that's the type of rapport we saw the other night on the Report, but whatever helps "Maximum" Bob sleep at night, ya know? We're just disappointed he didn't send us any pictures from his Treo. If you missed the show the first time, we've got the full clip below the jump — and no — it's not from "Hulu." More » -
#boblutzdoescolbert
Bob Lutz On Colbert Report, Claims Chevy Volt Will Get You Laid
GM product czar and vice-chairman "Maximum" Bob Lutz took his battle for the General to The Colbert Report this evening, and he took some serious hits from the man all about the truthiness. Despite the knocking, he managed to give a couple right back. But of all the instant classic moments of this interview, it's the point in which Lutz tells Stephen Colbert the just-revealed Chevy Volt can get you laid when we officially moved GM's #2 man from the position of "hero" up to the position of "father of our children" on our man-love chart. We won't spoil anything else — click the image up top to play the video.
