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    Ford's B.M. — Episode 15: Ford Pitches A Tent Over The Fairlane

    With the future at stake, how does Ford balance risk with reward? By daring to be different, with an eye on the past and an ear to the present: It's the latest "people mover".
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    Ford's B.M. — Episode VI: FoMoCo PR's Got The Biggest Balls Of Them All

    We've been a bit lackadaisical in our coverage of the "Bold Moves" documentary as of late, and for the two of you who're fans of the 50-part documentary, we apologize (sorry Bill and Mark!). For the rest of us, watching these web-isodes is kind of like passing a car accident on the side of the road, where the only "Bold Move" made is when you pry yourself away from the gawking. But given the train wreck nature of this thing, we do have to give the PR folks of FoMoCo credit on the sheer size of their balls by making a video featuring a staff person from the Rainforest Action Network claiming "Ford has the worst fuel efficiency of any automaker in America." There is at least one positive we've taken away from this episode and it's that we get more video of design stud Peter "Dave" Horbury. Oh please Peter...please charm us with your big balls again. More »
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    Ford's B.M. — Episode II: Peter Horbury Has Balls; But Does "Dave"?

    Ford's just released the second of 20 webisodes comprising its "Bold Moves" documentary. In this segment, the focus is on design (or the lack thereof). It's so overflowing with brilliant lines, we can't even pick a favorite to run through the Jalopnik meat grinder. There's Mark Fields, with, "We gotta get that design mojo back," and some tricky linguistics from Peter "Hi, I'm Dave" Horbury, who says he's the "super chief designer," while eyeballing the Ford "Super Chief" concept truck. Still, none could compare to that uttered by our good friend from episode one, Cliff Sword. If you'll recall, he's the auto mechanic from Dearborn, MI who knows exactly what Ford needs to right itself: More »
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    Ford's B.M. — Webisode I: "Change, Die Or Be Pooped On"

    Mark "movie star" Fields now has his big-budget action flick — where he can show his pluckiness, his spunk, his grit and determination. Or at the very least it's a place where Fields can make the case for Ford being an "underdog." We'll let you make the call on the veracity of that statement yourself. The prologue's great — it's like a making of the making of the making of Bold Moves. But it's the first webisode where Bold Moves strikes the purest of gold. Our favorite quotes from the first of 20 parts come from a gentleman named Calvin Stephenson, a man proud of his connection to Ford and Cliff Sword, an auto mechanic from Dearborn. More »
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    Ford's Thinking Hollywood, Baby! Bold Moves: The Movie!

    Ford must really think the public is concerned with how they're turning the company around because Ford's hitting the "big (little) screen" like a star — like a not-so-bright, not-so-shining star — in a 50-part documentary series highlighting the "Bold Moves" FoMoCo is taking. In an e-mail today to all Ford staff, Mark Fields, President of Ford North America, outlined exactly what the documentary would accomplish: More »