transformers 2
Sure, the 2008 Chevy Malibu's selling better than the last model, but it's still an orgasm of mid-size mediocrity like everything else in the class of cars that include the Toyota Camry, Honda Accord and the Ford Fusion. Sure, the Nissan Maxima may be somewhat sporty, but nobody's going to confuse it with a GT-R anytime soon. But, it looks as though the latest car-star to hit the big screen in the next Transformers movie's going to be none other than the General's budget brand's middling mediocregasm. True, this Malibu's decked out in all sorts of fancy Chinese characters, so we're expecting it to play less of a transforming role and more of a background role as
Transformers 2 begins filming in Bethlehem, PA. But whatever, let's not take too much away from this be-stickered new Malibu. We're sure he's already feeling envious of his Chevy brother picking up all that hot robogasmic action, no sense in beating his already battered self-esteem any further. One more shot of the not-so-much-transforming 2008 Chevrolet Malibu after the jump.
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ad watch
Now that
pricing for the new Malibu is out, we've just received a missive from the General telling us the 'merican revolution's got a marketing campaign in a pot and cooking for the newly redesigned 2008 Chevy Malibu. The campaign is supposedly going to "prove the Malibu competes with" the Toyota Camry and the Honda Accord. How's it going to prove that? We've no idea — we haven't seen the creative yet. But we do know it'll supposedly feature the "biggest one-day digital takeover ever by a marketer...with "an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites" We'll ignore the whole redundancy of making clear "Web sites" are "digital" and "online" as we wonder whether we'll be considered "leading" enough to get a blast of the 'bu to the face. Since our well-paid ad sales team only talks to us when we go to the bar and we beg them to buy us drinks we guess we'll just have to wait and see with all of you. Full release on the ad campaign for the coconut-flavored car after the jump.
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how much
The Chevy Malibu not only gets a new look, it's getting a new price — one that starts at $19,995 for the base-level LS model and includes a hybrid for the starting price of just $22,790. Along with the bargain-basement model and the light hybrid, the Malibu lineup includes the 1LT and 2LT trim levels and the top-of-the-line LTZ. MSRP for the 1LT is $20,955; 2LT, $22,635 and the LTZ, $26,995. And yes, that includes the destination charge — for those of you counting that. The newly hotted-up 'bu shows up in dealerships in November and expect
the $100 million marketing campaign to begin just in time for Thanksgiving. Full press release after the jump.
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