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It’s long been obvious to the astute observer that there's a strong consumer preference for cars with faces that evoke human characteristics like power and aggression, and less of a preference for cars that look happy or dim-witted. Now, in an effort to give car designers better tools for reaching specific groups of consumers, researchers in Switzerland are attempting to discover why those preferences exist, how styling features can be better used to evoke human emotion and how to employ new emotional features in design. More »
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