Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.


Are you a true patriot? If you remember that the Plymouth Horizon is just a rebadged Dodge Omni, which is in fact a rebadged French car, the Simca-Talbot Horizon, you certainly aren’t. To be honest, you’re probably a damn communist. But in case you don’t even know what a Simca is, not to mention a Talbot, you will buy that our car was born in/for/because of America. It’s 1987 anyway. Nobody can go back as far as 1978.

If you would like to save $1,394**, it’s time to call Plymouth, a division of the Chrysler Corporation.

Photo credit: Chrysler via Alden Jewell

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