<![CDATA[Jalopnik: Bob Seger]]> http://cache.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: Bob Seger]]> http://jalopnik.com/tag/bob seger http://jalopnik.com/tag/bob seger <![CDATA[Chevrolet "Like A Rock" From The Mid-90s]]> Chevrolet's "Like a Rock" advertising campaign began in 1991 and lasted until 2004. Featuring the musical talent of Bob Seger, the whole campaign was excellent and a little ridiculous for what they fit in a 30 second advertisement. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=5671905&view=rss&microfeed=true <![CDATA[More Like A Rock: Bob Seger Or Chevy Silverado?]]> Chevy added Bob Seger's "Like A Rock" to their truck commercials and created advertising gold. But did they also create an unstoppable monster? Seger's Greatest Hits is poised to outsell the Silverado this decade. Who will win: Rock-truck or rocker? More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=5428054&view=rss&microfeed=true <![CDATA[This Is Our Commercial: Detroit Radio Station Attacks Mellencamp's Singing Of "Our Country" At World Series]]> After enjoying Bob Seger's rendition of "America The Beautiful" in person during the first game of the World Series this past weekend, I was all ready to hear how Anita Baker would do singing the "Star-Spangled Banner" during game two last night. So it was rather weird for me to see a quartet of acoustical instruments set up along the first-base line — and in fact, I remember commenting to a certain commenter, "When did Anita Baker get a band?" Around 90 seconds later I realized what was finally going on when John "Cougar" Mellencamp stepped out onto the field — and I realized just how far Chevy was going in marketing the new 2007 Chevy Silverado as I heard the "Cougar" strum the beginning notes to a song that's become like a soundtrack to my life, "Our Country." I mean, it really hasn't become the soundtrack to my life, but considering the $400 million marketing campaign Chevy's got going — it sort of feels like it is. But apparently, some folks out there don't quite like the Mellencampy tone being struck... More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=209460&view=rss&microfeed=true <![CDATA[Our Crooner, Our Truck: Bob Seger To Sing National Anthem For Game One Of The Chevrolet-Sponsored World Series]]> The hit squad goons with the General's marketing team may have thought they'd heard the last of fan-fave crooner Bob Seger, but now that it's been confirmed the fan-fave crooner'll be getting a run at the national anthem at the lynchpin of Chevy's $400 million marketing blitz for the Silverado, we've only got two questions. If Bob Seger forgets what he's doing and where he is tomorrow night, do you think he'll start belting out "Like A Rock?" More importantly, because the World Series is sponsored by Chevrolet, will the PR folks in the booth force Major League Baseball and Fox to dub it over with "Our Country?" – Ray Wert More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=209218&view=rss&microfeed=true <![CDATA[GM Hates Bob Seger: Chevy To Sell New Trucks By Getting A Bit Mellencampy]]> Despite much love being showed to the old "Like A Rock" ad campaign for Chevy trucks in our polls, GM and Chevy apparently want nothing to do with Bob Seger's crooning voice and a Rock-like image for its new GMT-900 Chevy Silverado trucks. Instead, according to Automotive News, the folks at Chevy would rather hurt so good to get a leg up on the competition by throwing down some R.O.C.K. in the U.S.A., trading in one small town middle-aged fat crooner for another, going with the just for men gel using John Mellencamp to sing a little diddy for truck buyers. Although if the reportedly $400 million ad campaign doesn't give the General... More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=199748&view=rss&microfeed=true <![CDATA[Like a Nuttendiesel: Bob Seger Prefers Ze Porsche]]> We were all excited a few weeks ago after the results of our poll asking folks if they wanted Chevy to bring on the return of the old Bob Seger "Like A Rock" song / slogan as they herald in the new GMT-900 based pickup trucks. We found a whopping 49% of you answered "Yes! Dude, that song defines Chevy trucks." — with the response of "It's a fucking truck. Just tell me how much it hauls and shut the hell up." at 37.6% the only close contender. We were all set to begin our holy war against the RenCen to ensure they knew what the people wanted — because over the years it's been obvious that that's not something which happens readily. But then, we were stopped cold by an article submitted by our friend Cole Coonce that claims Seger's personal garage now holds a Porsche Boxster, a Nissan pickup and a couple of Ford Mustangs. Although he does own an "11-year-old Chevy van for business purposes, there's not a Chevy pickup among his four-wheeled possessions. That being the case, is there even a way to reconcile these seemingly irreconcilables between Seger and Chevy to make a "Like A Rock" slogan return a possibility? We've no idea — but we're willing to try — as long as y'all are with us. So, like we always do — let's do it democratic-like: More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=198887&view=rss&microfeed=true <![CDATA[2006 Woodward Dream Pre-Cruise: Bike Moves!]]>
Out past the cornfields where the woods got heavy
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]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=195053&view=rss&microfeed=true <![CDATA[What About Bob?]]> Last week when the General introduced its newly tricked-out GMT-900 trucks, the Chevy Silverado and the GMC Sierra, it got us to thinking — whatever happened to the old "Like A Rock" ad slogan? One of us (take a guess) was all over that made-in-Detroit Bob Seger crooner shit, and despite the suckiness of the song — that same one of us thought it was a pretty cool slogan for a truck — and it fits right in with that whole "American Revolution" thing Chevy's slingin' right now. Plus, Seger's got a new album out soon — so there's all sorts of cross-promotional crap to work with. And they already can say they're first in class when it comes to star-power cause Seger can whoop Taylor Hicks ass any day of the week. More »
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