Remember when Chevy Truck commercials were the standard by which all other ruggedness was judged? That was thanks to the one and only Bob Seger.
Like A Rock described these trucks better than any spokesman or country song ever could. And for some reason they stopped using it in the early 2000s, after it had become synonymous with the trucks. I still think of a dually every time I hear the song.
Also, on a personal and unrelated note, when I was a little kid I thought Seger was saying "lacquer up." I'm still not really sure what that would mean.