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I used to believe that there was a fine line between automobiles and architecture, but BMW has come along and shattered those preconceived notions with BMW Welt, or BMW World, a showroom, mall "delivery center." This industrial- and futuristic-looking building holds all things BMW. Most importantly it is where Germans can go pick up their shiny new toys while enjoying other necessities, such as lattes, digital vehicle simulations, mall-like stores and more (What? No Weizenbock?). The experience is topped off by a staircase that leads to a showroom, where a BMW can be presented like it's the f'ing Nobel Prize—complete with special spotlighting and a fake paparazzi-style photographer. More »
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