The cold war between Boomers and Millennials is being fought on many fronts, but when it comes to perceived driving habits and interest among the younger generation, there's only one side at fault for the propaganda being put forth.
By early accounts, automakers weren't too worried about approaching the millennial dollar. When it comes to marketing to younger generations, it's an issue that comes up every decade or so. We talked about it in the early 2000s. We talked about it again before the decade even ran out.