Unlike other automakers paying big bucks to show commercials on Super Bowl Sunday, Hyundai doesn't usually promote flash or celebrities or stuff like that (other than using The Dude's voice). Rather, they promote a car, like the 2015 Hyundai Genesis that's going on sale in a few months.
In the ad called "Dad's Sixth Sense," Hyundai promises that the new Genesis is for parents who have kids who seem to be prone to knocking things over, riding a bike into a parked truck and pretty much anything worthy of sending to America's Funniest Home Videos.
But since the irresponsible kid is grown and learning to drive, his dad buys a Genesis with auto-braking and it saves his son from driving into the back of a Mitsubishi Evo.
So where'd they put the money in this ad? Maybe by paying Bruno Mars to use "Count On Me," but how much could 30 seconds of that possibly cost?