I love a good thesaurus. It's a writer's best friend, actually. Which is why I've never understood people who write for a living and seem to have never heard of a thesaurus.
I can understand marketers using the same word over and over again. We've had awful stuff over the years like, "retro-inspired," or "dynamic" and "progressive." Now we've reached peak "emotion" in describing car design. There has to be a better word to describe car design, one that doesn't sound so vague when it's applied to every single design. Emotion is old and tired, automakers, and you need some new words.