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We're well aware of water cooling in engines, and hell, even in computers, but a water-cooled t-shirt isn't such a common idea. The Club System 24 is a t-shirt that is wrapped with eight feet of double insulated hose that flows cool water around the body keeping you nice and relaxed in that sweltering-hot car. The Club System 24 is designed with the endurance racer in mind who can withstand a little extra weight and space to, you know, stay alive during those long races where air conditioning is non-existent. A small cooler holds the cold water and a pump. Other options include fire-retardant shirts, SFI-approved FireWear, drain kits and emergency pull-release connectors. The entire system will set you back $300. [Club System 24 via AMG] More »
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Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. More »
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In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458. More »
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