There’s a battle happening in the SUV world right now, and we don’t even know we’re in it. By “we,” I mean America, and the battle is for the chance to name a full-size SUV ‘Sasquatch.’ Our enemy? The Czech Republic.
More specifically, I mean the American automakers that build full-size SUVs, and the Czech automaker Škoda. Škoda has a history of naming their SUVs really well, and model names are clearly important to the company. They have the Yeti, a smaller SUV, and just recently they announced the Kodiaq, a larger SUV named after an Alaskan bear.