Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.


Well, it’s the end of the forties, isn’t it? If you’re looking for something dramatically new in form and substance, engineered and styled way ahead, it’s got to be our breath-taking, value-packed brand new car for 1950. It’s an ultra-luxurious special Land Cruiser sedan, way ahead of Toyota.

If you’re looking for both economy and driving thrill, call Studebaker. It’s that simple.

Photo credit: National Geographic November 1949 via Sensei Alan

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