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Lexus is not a company that is prone to cutting corners when it comes to promoting its products. Case in point: Their TORI 500 campaign for the new GS sedan is literally formed around Sports Illustrated swimsuit babe Tori Praver. More »
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Whatever skepticism we may have about the Tesla Model X, no one here believes the goals of environmental improvement and driving fun are necessarily contradictory. This ad for Mazda's new SKYACTIV-G technology basically sums that up better than anything I've seen. More »
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In one of the more tragic cases of fun PR gone very wrong, BMW has apologized after a Mini-sponsored weather pattern named "Cooper" turned into a brutal deep freeze that so far has killed over a hundred people in Eastern Europe. More »
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Kia's Super Bowl ad throws every testosterone-filled cliché at you in the hopes of that some coolness will rub off on its Optima family sedan. Why? Because this is how things are done now. The only way to surprise us now is with subtlety. More »
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It's apparently the '80s all over again, with Doc Brown's "Back To The Future" DeLorean now joining Ferris Bueller in this leaked Bud Light Super Bowl ad spot. Great Scot! More »
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Appearance-wise, the 2013 Lexus GS has actually grown on me. I can't constantly ding Toyota/Lexus for being beige without acknowledging their new luxo-cruiser gives me a slight tingle in my trouser area. The same can't be said for their first-ever Super Bowl ad. More »
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The Nürburgring is sometimes called "The Green Hell" — and that's where Cadillac wants you to tell critics of the new ATS sedan to go in this commercial that'll air during next weekend's Super Bowl. More »
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This is the Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parcel it out to you one story at a time. Isn't your time more important? More »
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Hyundai made a big splash at the Super Bowl three years ago with the mid-financial-crisis "Hyundai Guarantee." This year their big game strategy is more funny than financially sound motoring purchases. More »
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Honda won't deny what everyone wants to know and we already told you: That the mysterious Ferris Bueller Super Bowl ad is Honda's. Honda pitchman? I thought Ferris was gonna be a fry cook on Venus! More »
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Another Super Bowl means another one of Cars.com's progressively worse commercials for us to make fun of. This year they've moved away from scared white men to one confident black man with a "smooth Disco-singing head" growing out of his back. More »
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When I first saw the above clip from IFC's "Ha Ha White People" comedy Portlandia I was certain it was product placement (Subaru confirmed this), even if the universe of Portlandia is the kind of place where almost everyone has a favorite Ethiopian restaurant and drives a Prius or a Subaru. It's just a little too obvious with the new Impreza there. Yet, there's a subtle humor underlying the whole thing. More »
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While this 1986 Oldsmobile commercial doesn't have the production value or the visual appeal of last year's "Imported from Detroit" Chrysler super bowl ad, it is playing on the same concept almost 25 years earlier. More »
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Last year Volkswagen won The Super Bowl commercial battle with their little kid dressed like Darth Vader ad. This year they're returning to the Star Wars theme as teased in this super cute commercial with a pup who appears to be Bones Mello the AT-AT Dog we first showed you in October. More »
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If the point of advertising is to make you remember a company or a product, then the local dealerships using Gary Busey as a spokesman are doing a great job. I know that Busey's pitches will stick with me for quite some time, even if it's because it's in my nightmares. More »
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The cost of producing expert-looking car videos is decreasing with advances in technology, but it still takes teamwork and some specialized knowledge to make something of near-broadcast quality. Here's how one director did it, with a little tech knowledge and a much littler budget. — Ed. More »
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If you own a television, chances are over the past month you've seen at least one commercial showing someone waking up Christmas morning to be surprised with a brand new car. This weekend we want to know if you think this scenario actually plays itself out in real life on a semi-regular basis or if it is mostly just a marketing myth dreamed up by people who work in advertising. More »
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This has got to be the weirdest and most awesome ad for scotch ever filmed. Johnnie Walker have signed up Jenson Button and Mika Häkkinen for an anti-drink-and-drive spot where they take big maroon C63 AMG’s and donut their initials into the asphalt. There is smoke. Lots of smoke. God I miss Mika Häkkinen. More »
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It's shopping season, and getting a parking space at the mall can be a battle. Volkswagen of Argentina's demonstration of Park Assist suggests that it can also be a Wild West faceoff, complete with a bad guy in black. More »
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The Toyota Fun-Vii concept is as much a smartphone as it is a car, featuring a giant back-lit touchscreen for doors. Who could pitch so wild a concept? How about actor Jean Reno as a robotic cat with a magic pouch from the 22nd century, of course! More »
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Before you get too excited, you can't actually turn your iPad or iPhone's "slide to unlock" feature into a twisting race course. What you see here is actually an interactive ad created by Audi for the iPad, promoting their magazine. More »
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A representative for FIAT confirmed to Jalopnik that Jennifer Lopez wasn't in the Bronx for a commercial about her being from the Bronx. The reason? In this "increasingly mobile" world, J. Lo is just too busy for the block, so they shot her wherever she was. More »
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Jennifer Lopez and Chrysler may have deceived customers in a Fiat 500 commercial that's essentially about authenticity. Specifically, The Smoking Gun is reporting that instead of using the real Jennifer Lopez in a recent ad for the 500, Fiat used a body double for scenes filmed in her old neighborhood. "Jenny from the Block?" Not so much. Update! More »
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It's not just that we're getting Europe's hot hatch wonders like the Fiat 500 Abarth, but now the sex-sells ads of Europe are coming over, too. TV advertising may be melting our brains into mush, but so long as Fiat's new spokeslady is the one doing it, we don't really mind. More »
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Although it pains us to say it, sometimes there are things more important in life than cars. Herb Younger is clearly a man familiar with this concept. More »
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We saw the 'Call of Duty: Modern Warfare 3' Jeep Wrangler when it was quietly unveiled at the Woodward Dream Cruise in August. Now we're seeing the ad that'll accompany the special edition four-wheeler — and I think both gaming and Jeep fans alike will think it's simply epic. More »
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It's only November 3rd and the big, red joke that is the Lexus brand's bow-bedecked "December to Remember" sales event has already started. Yes, the now time-honored tradition of luring middle class consumers further into debt by gifting a Lexus began yesterday, with financing and lease specials now available on a slew of overstocked 2011 and 2012 models. We only wish we were joking. More »
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Detroit's ad machine — back when it ran on brown liquor and slathered on Old Spice without a touch of irony — used a not-so-subtle play on America's rigid gender roles to sell the country on automatic transmissions. The ladies, you see, can't be bothered to shift on their own. More »
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Have you ever seen a drunk-driving PSA aimed at teens that doesn't condescend to its audience and absolutely nails the humor? Now you have. Apparently they watch Flight of the Conchords in New Zealand, too. More »
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There's never been an appreciable audience for online video reviews of appliance cars. That hasn't stopped AutoTrader from making dozens of drowsy vids spiked with enough hot actresses and models to fill a Hummer limo. Because when the cars are boring, people will still check out the pretty faces, right? Right? Here's a look at the girls of AutoTrader. More »
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Chevy's econobox may not look like the embarrassing Korean crapwagon called the Aveo that once filled high school parking lots, but its sudden improvement in the looks department doesn't mean we still wouldn't want to see one launched off a 100-foot-tall stack of shipping containers. More »
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So it was apparently not enough for glorious pre-Peugeot Citroën to create in the SM the greatest grand tourer ever made. They also had to photograph it floating against a dreamy orange industrial landscape. But of course. (H/T to Gashetka) More »
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Movie star and international playboy George Clooney's latest foray into car advertising shows him speeding off in a Mercedes E-Class limousine around China in an apparent attempt to make happy fun time with a Chinese woman. But why? More »
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A glider that crashed in Washington state last week, killing the pilot, was part of a commercial ad shoot for General Motors, the company told the Associated Press. The crash occurred as the glider was starting to ascend after being towed down an airport runway. More »
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Bicycling enthusiasts across the country started shouting at General Motors on Monday over this ad in several college newspapers pitching GM discounts as a way to avoid the suckitude of biking places. Within hours, GM apologized and promised changes. Here's why it's so sensitive. More »
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It's appropriate that Nurofen Zavance is a pain-reliever, because after watching this video you're going to have a massive headache. Seriously, did a seven-year-old boy write this commercial? More »
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How is it possible that an advertisement from Toyota manages to capture the spirit of man-car love? Simple, it's from Toyota Australia. There's nothing wrong with a Tacoma or a Tundra, but there's just so much right with a HiLux. More »
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This weekend, Dodge bombarded America's football viewers with commercials advertising clues to find one of three free Dodge Journey crossovers hidden across the country. Unfortunately for one New Yorker, the last clue was his phone number. But he had nothing to do with the contest. Dodge Marketing FAIL. UPDATE! More »
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There's no denying the poor shape of America's roads. You don't have to drive far to find torn up tires on the side of the interstate or crater-sized potholes. Audi's new TV ad, "The Road," makes its point by reminding us of the cracked, distracted roadways we live with day in, day out. More »
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A woman who was targeted by Toyota in a creepy, stalker-themed online advertising stunt will be allowed to sue the company, despite the carmaker's argument that she unknowingly agreed to the whole thing. More »
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