Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Do you have your favorite stretch of road? Of course you do. And now, it’s okay if that piece of tarmac is also littered with sweeping bends and corners that require just that little extra concentration. We’ll make that special bit of road even more interesting with a four-cylinder that revs like mad, or an even more exciting V6, or an even more exciting V8, with the stripes and all. Precision is the word you’re looking for, and rightly so. Add your personal touch and you get the car you always wanted.

Call Ford so that they can deliver a better idea on four wheels.

1977 Ford Mustang II Cobra II Advertisement Hot Rod January 1977. via SenseiAlan