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See Isuzu’s Version Of The "Boy" Who Cried Wolf

He was hardly a boy but Joe Isuzu, the star of this cautionary vintage advertisement, loved fooling the townspeople by "crying wolf" about his Isuzu Trooper being stuck in the mud or not having the capacity to carry a load of logs.

Of course these two things weren't true so by the end of the commercial, when he is inexplicably unable to outrun a pack of wolves in his Trooper, no one else seems to care. As a result, we are led to believe Joe Isuzu was killed and subsequently eaten by the pack of hungry wolves.

Personally we'd have saved our calls for assistance to the townspeople for the inevitable "Help, I've tried to take a corner going faster than 40mph and my Trooper rolled over".

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