Hyundai made a big splash at the Super Bowl three years ago with the mid-financial-crisis "Hyundai Guarantee." This year their big game strategy is more funny than financially sound motoring purchases.

Starting with a big 60-second "Rocky"-themed spot moments before kick-off, Hyundai plans to take the big game by storm with five commercials. In addition to the "Rocky" ad — and two others just released this morning — Hyundai will have two more spots. One will celebrate its 2012 North American Car of the Year victory for the Elantra with a new 30-second spot called "Victory Lap." The last ad is called "Faster Acting" and it showcases the new 429-horsepower Genesis R-Spec sedan.

Click through the gallery above to see the three ads released this morning.