Women Won't Buy American, Toyota Shakes Things Up, And GM Wants More…

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 3/07/13 9:00am 3/07/13 9:00am

The Six Things You Need To Become a Chrysler "Senior Prototype Location …

Paul Treppa’s official job title is “Senior Prototype Location Technician” but our contact at Chrysler Canada referred to him as “the Viper handler.”

Treppa – he was the big, bespectacled guy you saw standing next to the 2013 SRT Viper display at the Canadian International Auto Show in Toronto this year – is the guy in …
» 3/07/13 7:23am 3/07/13 7:23am

'Siri, Do A Powerslide' To Be New Most Common Last Words of Ferrari…

In Geneva this week, Ferrari offered more insight into its recent collaboration with Apple. (No, not that apple, which is all Mercedes). The House of Enzo showed a Ferrari FF with two iPad Minis built into the front seat-backs for rear passengers' enjoyment. It's also got Siri smartphone integration. » 3/06/13 6:00pm 3/06/13 6:00pm

Pride Will Only Make You Stronger (And Get You A Nicer Car)

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Pretend you own a Lexus IS350 F Sport. Obsidian black. It sleeps in your garage at night. The engine shakes you awake through the engine start button every morning. You don't need coffee to prepare you for your day because a quick full-throttle blast onto the on-ramp is all you need. You roll the windows down so you… » 4/24/14 12:00pm Today 12:00pm