I think I may have found the one ad that sums up every pretentious luxury car commercial from the late 80s and early-to-mid 90s.
If you've been following my take on Classic Ad Watch a while, you know what I'm talking about: classical or crappy modern jazz music, an announcer with a British or educated-sounding accent, minimal dialogue, women staring at the screen seductively for some reason, and a general atmosphere that makes you feel like you're in some fancy museum and you're not allowed to touch anything.
And it all peaked with this ad. Fortunately, it gets a pass, because the car in question just happens to be an Acura NSX. It's not just marketing hype here — an NSX was built by hand, it was worth its large price tag, and it was a genuine Ferrari fighter from Japan, at least when it first debuted.
Yes, early 90s luxury car commercials were laughably ridiculous. But this? I'm okay with this.