The life of a booth professional is not always glamorous. They have to deal with pervy weirdos taking photos of them before smudging up the windshields with their awful breath as they spread as much of themselves on whatever car they can find. And that's just when the journalists are there.
Kia's ad for the much improved 2014 Forte has booth professionals replaced with "HotBots," which are sort of like non-lethal Fembots. It doesn't tell me much about the car (the pitch is it's "techy") but I'm amused.
One point: if these robotic women can be purchased would it be bad to ask if they came with the car?