Ford Tells Escape Owners To Stop Driving Their Fiery Cars, AgainS

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Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again

1st Gear: Ford Hopes We Won't Notice Another Escape Recall That Could Lead To... Fiery Death
The Detroit News says Ford has recalled the 2013 Escape for the fourth time since it was introduced in June. And this one is pretty serious. Ford again told owners to park their cars and pick up loaners, because fluid leaks could cause engine fires and a risk of fiery death. (According to Motoramic, one owner who watched his Escape go up in flames told NHTSA, "We feel we are lucky to be alive!") This recall involves the 1.6-liter EcoBoost engine, and involves about 73,000 Escapes and 16,000 2013 Fusions, most of them sold in the U.S. Ford says it doesn't have repair procedures in place yet, so it can't estimate when owners will get their cars fixed.

The press release popped into our inboxes at 5:22 pm ET on Friday, while much of the automotive press corps was still in Los Angeles or on planes headed home from the L.A. show. Sam Gustin at Time was pretty steamed about that, tweeting, "I'm a big fan of @Ford. But this sort of Friday night news dump is transparently lame. C'mon guys." Along with that, the release had the humblebrag headline, "Ford Acts Promptly For Customer Safety." But it turns out "promptly" is up for debate. According to the News, Ford got its first word of a fresh engine fire on Sept. 7, AFTER the July recall in which it also told people to park their Escapes. There have been a total of nine fires, including two at the Louisville Assembly Plant and one before a car was delivered in Tennessee, and Ford formed a task force Nov. 12 to look into the issue.

I've been to a lot of engine plants, and at each one, the engineers take a lot of pride in showing me the testing area. Engines generally are cycled for hours in booths, sometimes days, to make sure they are durable, and the car companies keep close watch for any variability. Yes, new vehicles have problems, and recalls aren't unusual. But the fact that an important model for Ford with a brand-new engine has been recalled four times since launch, and cars are catching on fire at the factory, means there's something eyebrow raising here. Was there something missed in the testing? Does the manufacturing process play a role? The only way we'll know if Ford solved the problem if it stops happening, and so far, there's no fix.


Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again

2nd Gear: Chrysler's Olivier Francois Is Detroit's New It Man
The Detroit Free Press gives Chrysler's chief marketing officer Olivier Francois the admiring profile treatment, writing about the buzz-generating commercials he's created for the carmaker. Francois showed up at a music studio about 10 p.m. (or as they say in the music business, breakfast) to pitch the idea of using Eminem's "Lose Yourself" in a Chrysler ad. "It was remarkable," said Joel Martin, the owner of 54 Sound Studio in Detroit. "It was like — this cannot be a car guy. Who is this?" To be sure, Francois' work is certainly memorable, like the Clint Eastwood "Halftime in America" ad, and Detroit is short on passionate characters these days. So, expect Francois to be in every other publication you read from now until about 2014.


Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again

3rd Gear: Goodbye To The Chrysler Museum
The New York Times reports that car buffs will have one fewer museum to visit. Chrysler is shutting down its museum in Auburn Hills at the end of the year. The Walter P. Chrysler Museum, which opened in 1999, was the first to be built on site by a North American car company. Its board included Ralph Gilles and the museum has attracted about 35,000 people a year, and features 67 vehicles, displayed on three floors. Along with Chryslers, Dodges and Jeeps the cars represented also include long-gone brands like Hudson, Rambler, Willys-Overland, American Motors, DeSoto and Plymouth. The oldest vehicle is a 1902 Rambler Runabout Roadster. Chrysler is buying the collection, and will probably trot the cars out on special occasions.

The fact that none of the Detroit based car companies will have their own museums seems like a missed opportunity. It's been so much fun to visit car company museums around the world, like the Mercedes Museum in Stuttgart, the BMW one in Munich, and the Toyota car collection in Nagoya. Many foreign car companies have visitors centers and other facilities at their U.S. plants, too. Of course, visitors to Detroit can always go see the Henry Ford, and there are opportunities to see current models in the companies' lobbies. But the American industry doesn't seem to value its heritage the way overseas companies do.


Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again

4th Gear: Toyota Still Having A Tough Time In China
Reuters reports that Toyota is still struggling to revive its sales in China, after the anti-Japanese protests that broke out earlier this year. A senior executive tells Reuters that Toyota sold 60,000 vehicles in China last month, compared with 81,800 in November 2012. The approximately 25 percent decline is not as deep as the two previous months, but "far off from our more normalized and targeted sales pace," said the unnamed executive. Further, the executive says it will take until March or April for things to get back to the pre-protest pace. Toyota had hoped to sell 1 million vehicles in China this year, but it doesn't look like it will reach that pace until 2013 or maybe later.


Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again

5th Gear: Chrysler Still Movin' On Up With 14% Sales Increase
Last year's sales increases for most brands could be partially attributed to a slowly recovering economy and, of course, the relatively bad years that preceded them. This November's sales increase of 14% is just plain good news and is the best November in five years for the company.

We'll get a better sense of how many incentives went into this later this month, but in the short-term both their new cars and their "new" (slightly redesigned) cars are selling well. RAM Ram sales are up 20%, the slightly improved 200 and Avenger are up 50% and 55%, respectively. The only vehicles in the lineup they're keeping that saw a sales decrease are the Durango (20%) and and Compass (-15%), but the Durango can be partially attributed to moving the vehicle up to the 7-passenger segment.

If there's one sour point it's with the Dart, which only hit 4,489 models for the month, below the 5,000-per-month they've been aiming for.


Reverse: Goodbye To The Car Of Tomorrow
On this day in 1979, the last AMC Pacer rolled off the assembly line in Kenosha, Wis. When it first came on the market in 1975, AMC declared, "When you buy any other car, all you end up with is today's car. When you get a Pacer, you get a piece of tomorrow." That piece of tomorrow was basically a piece of junk. The Pacer has often landed on lists of the worst cars ever made. It was so badly designed that when people parallel parked it in Britain, they had to scoot over to the passenger side to get out because the right-hand side door would smack into the curb. But anyone who ever rode in one will never forget it. [History]

Neutral
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Today, how serious is the Ford Escape issue? Is it something that will hurt the Escape, or will it blow over once Ford finds a solution? Remember there's no right answer or wrong answer. It's Neutral.

Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again
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Ford Tells Escape Owners To Stop Driving Their Fiery Cars, Again
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