On the surface of it, the BMW i3 Coupe Concept seems pretty vanilla. It's another electric car for cities around the world.
But what if we're totally wrong? What if the i3 is actually ridiculously exciting? But it just might be exciting for a reason that we didn't think of and commenter highmodulus did:
You can't sell M3's, M5's and M6's unless you sell a ton of these to offset them CAFE-wise. So in a way, it VERY exciting. Without the i3 Coupes of the world, you can't have things like the 1m Coupe.
So without the i3, we don't have the M3. That's an excellent point and we suddenly want these things to sell like hot cakes.
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