Fiat has finally realized that celebrities do not necessarily a fantastic ad make.

Instead of using Jennifer Lopez and Charlie Sheen to sell the 500 to Americans, Fiat is tapping into the Italian heritage of the 500 with some authentic music and scenery from the motherland.

Sure, the soundtrack of the second half is from dapper gentleman Pitbull, but the rest of the ad is clever enough to let that slide. Now, if they could just work Catrinel Meghia into the next ad, it'll be totally perfect.

(Hat tip to @HolyFoly!)