McLaren spares no expenses on its new car launch videos. The Sharper Image supercar 12C Spider gets top-dollar treatment here at the Ascari test track, on closed mountain roads, and with cinema-quality RED cameras.

Of course we should expect nothing less from the obsessive car company par excellence. "Worship our highly precise technical design!" the video screams. "If you can't appreciate Formula One technology like us, you're a fool!"