Goodyear hired Ben Conrad, the director of Gymkhana 4 and yesterday's Gymkhana 5, to make a new ad campaign with Hollywood stunt driver Danny Downey. They scare the crap out of some potential customers. It's actually rather charming.
There's been a lot of whining from serious race people that Ken Block is doing a lot of damage to the prestige and reputation of motorsports with his Gymkhana videos. It appears that Block's cheery, poppy, confetti-powered stunt dramas are jumping the motorsports world and settling into the mainstream.
(Hat tip to Nik!)