"Datsun is going to pick you up". Thanks to the upbeat singers it sounded like a good thing, but no one in this commercial seems too pleased about being "picked up" against their will. Thanks to the magic of advertising that all changed once they were placed in the bed of one Datsun's compact pickup trucks.

Hiking mustache enthusiasts, surfers and watermelon farmers all seemed to agree—if you were going to be "picked up like never before" there were certainly worse scenarios than ending up uninjured in the bed of a new Datsun truck.